BALLPARKS OF AMERICA BRANDING

Silva Brand won an international Horizon Award for its work to launch Ballparks of America (BoA), the new center of youth baseball in America. BoA hired Silva Brand during its initial beta season to engineer its brand and design a new customer experience that would be replicable and scalable across the life cycle of the park. A rival to Cooperstown Dreams Park, Ripken Baseball Experience and other major national tournaments, Ballparks of America sets a new standard with its synthetic turf, major league team suites and 2/3 replicas of legendary baseball stadiums. To achieve their long-term vision of being “the Disney of baseball”, Silva Brand used its patented Brand Discovery, Brand Definition and Customer Experience method to meet BoA’s long-term business goals.  View the website