Alter 20th Anniversary
When Alter celebrated 20 years in the Southeast, it wanted to establish deeper ties to the community. We brokered relationships with numerous charities and settled on Reach Out to Read, a pediatric nonprofit that promotes early childhood learning. Using the theme of literacy, we created a dedicated website, mailers and bookmark invitations that donated a book every time our audience clicked or called. But the kicker was the hand-illustrated children’s book in the style of Shel Silverstein and Doctor Seuss that we created. Happily, the book was a hit and remains a keepsake for Alter friends and colleagues.