It’s a Wonderful Life Holiday e-Card
Frank Capra would have approved. For The Alter Group, mistletoe and reindeer felt too “been there, done that” for their forthcoming annual Christmas greeting. Working with the client, we storyboarded an idea that leveraged nostalgia and a return to a simpler time. Evoking It’s a Wonderful Life, the card featured a giddy snowfall animated by titles that taxied across the screen like a movie trailer.