“Power of Done” Ad Campaign
During the credit crunch, tenants grew skittish as they saw developers unable to secure financing for their new buildings. Leases were unwinding and banks were foreclosing on properties. The Alter Group was one of the only firms that could still call on lines of credit and internal equity because of their strong balance sheet. We designed a campaign called “The Power of Done” which highlighted the company’s ability to take a project to completion without contingencies and layers of approval. It worked: the ads scored number 1 on National Real Estate Investor’s survey of readers.