Purpose Workforce Solutions

Purpose is a major new staffing and placement firm that propels talented and under-resourced youth throughout Chicago to long-term careers within America’s leading startups and corporations. Silva Brand deployed its signature Brand Discovery and Definition process to create a brand strategy to power the company’s launch. Working with our design team, we created a stylish new logo and bold visual expression that would reach millennial and Gen Z-age job seekers as well as HR directors within blue-chip corporations.
The new multimedia Purpose website is built on a Craft CMS platform and features animated videos and a dynamic User Experience.

We used large, lifestyle portraits and bold copy that convey ambition and grit to power the new ad campaign.

The corporate communications needed to feel professional but not pretentious.

Deploying the contemporary brandscape, our pitch books and Powerpoints helped successfully attract capital from some of the region’s prominent investors and corporate leaders.