Purpose Workforce Solutions

Purpose Workforce Solutions

 Purpose Workforce Solutions Purpose is a major new staffing and placement firm that propels talented and under-resourced youth throughout Chicago to long-term careers within America’s leading startups and corporations. Silva Brand deployed its signature Brand Discovery and Definition process to create a brand strategy to power the company’s launch. Working with our design team, we created a stylish new logo and bold visual expression that would reach millennial and Gen Z-age job seekers as well as HR directors within blue-chip corporations. The new multimedia Purpose website is built on a Craft CMS platform and features animated videos and a dynamic User Experience. We used large, lifestyle portraits and bold copy that convey ambition and grit to power the new ad campaign. The corporate communications needed to feel professional but not pretentious. Deploying the contemporary brandscape, our pitch books and Powerpoints helped successfully attract capital from some of the region’s prominent investors and corporate...
Robert Morris University

Robert Morris University

 Robert Morris University Robert Morris University has become one of the best kept secrets in higher ed. It was selected as Best Value All Star by Money Magazine and Highest Ranking, Campus Ethnic Diversity in the Midwest by US News & World Report. Working with their leadership and the Mayor of Chicago’s staff, we helped launch a historic new scholarship for the institution targeting African American high-school graduates. Naming it the New Era Scholarship, we created the entire messaging platform and a catalog which were showcased at a national press conference and on TV and print...
Ballparks of America

Ballparks of America

 BALLPARKS OF AMERICA BRANDING Silva Brand won an international Horizon Award for its work to launch Ballparks of America (BoA), the new center of youth baseball in America. BoA hired Silva Brand during its initial beta season to engineer its brand and design a new customer experience that would be replicable and scalable across the life cycle of the park. A rival to Cooperstown Dreams Park, Ripken Baseball Experience and other major national tournaments, Ballparks of America sets a new standard with its synthetic turf, major league team suites and 2/3 replicas of legendary baseball stadiums. To achieve their long-term vision of being “the Disney of baseball”, Silva Brand used its patented Brand Discovery, Brand Definition and Customer Experience method to meet BoA’s long-term business goals.  View the...
CCIM Institute

CCIM Institute

 CCIM INSTITUTE REBRAND On its 50th Anniversary, CCIM needed a rebrand that would raise the stature of its designation as well as promote the benefits of Continuing Ed and Membership. To create a powerful new messaging and visual platform, the organization engaged Silva Brand to guide the transformation of the CCIM brand, and to build greater customer experiences for its members, partners, and industry professionals. 50th Anniversary Catalog The first critical piece that Silva Brand produced was an 80-page Course Catalog that would be its signature marketing piece for its Anniversary year. Working with CCIM staff, we completely restructured the book, commissioned new photography and custom infographics; rewrote a significant amount of the copy to better reflect the current state of the industry and spec’d a perfect-bound, soft-touch UV-coating for the book. 50th Anniversary National Ad Campaign We designed and copywrote the new 50th Anniversary ads, employing a luxury goods design aesthetic with saturated colors and elegant text boxes to showcase the CCIM pin as a symbol of excellence. Global Conference Rebrand To draw more millennial and international executives, we rebranded the CCIM Global Conference with a bold new image that leveraged duotone imagery, oversized fonts and portraits that mixed wit with a cosmopolitan flair. Trade Show Booth Silva Brand designed a new trade show booth for the world’s largest real estate conference at the Las Vegas Convention Center. Featuring a custom sizzle video, image walls and interactive displays, the new installation hosted thousands of current and prospective members over the course of a week. National Report Working with CCIM’s new Chief Economist, KC Conway, Silva Brand concepted, researched,...
Cawley Chicago Rebrand

Cawley Chicago Rebrand

j Cawley Chicago Rebrand On its 18th Anniversary, Cawley Chicago, one of the region’s leading brokerage boutiques engaged Silva Brand to overhaul its brand. Using our proprietary Brand Discovery and Brand Definition process, we worked with the entire staff to create the architecture of the new Cawley Chicago. Leveraging the new brand idea, “Submarket Specialists”, we created a 3-D logo, along with a new visual expression, brand voice and stunning info graphics that told the story of the company across all touchpoints. Silva Brand’s Brand Transformation Process included exploring a number of different logo options in order to arrive at a brand identity that revealed the heart of the Cawley...