Chicago Sky

Chicago Sky

 Chicago Sky The Chicago Sky, the first independently owned team in the WNBA, the longest running female professional sports league in the world, needed a new logo. After making four consecutive playoff appearances including its WNBA Finals debut in 2014, the team wanted the image of a major-league sports franchise. We did a full brand discovery and definition analyzing competitors, auditing the current brand and producing new messaging. Working with our design partner, David Day & Associates, and the Sky team, the resulting mark is dynamic and contemporary and celebrates Chicago’s world-famous...
Purpose Workforce Solutions

Purpose Workforce Solutions

 Purpose Workforce Solutions Purpose is a major new staffing and placement firm that propels talented and under-resourced youth throughout Chicago to long-term careers within America’s leading startups and corporations. Silva Brand deployed its signature Brand Discovery and Definition process to create a brand strategy to power the company’s launch. Working with our design team, we created a stylish new logo and bold visual expression that would reach millennial and Gen Z-age job seekers as well as HR directors within blue-chip corporations. The new multimedia Purpose website is built on a Craft CMS platform and features animated videos and a dynamic User Experience. We used large, lifestyle portraits and bold copy that convey ambition and grit to power the new ad campaign. The corporate communications needed to feel professional but not pretentious. Deploying the contemporary brandscape, our pitch books and Powerpoints helped successfully attract capital from some of the region’s prominent investors and corporate...
Medical Office Buildings

Medical Office Buildings

 Medical Office Buildings On-campus medical office buildings need to be treated with care. This year, sales are off to their fastest start since peak volumes in 2007 with $2.7 billion in transactions and cap rates close to 7%. Whether it’s an 185,000 SF complex in the Carolinas, a three-story MOB in an Illinois bedroom community or a major urban center in Philly, Silva Brand works with the hospital and the owner to create a unique identity expressed through a dedicated website, brochures, mailers, postcards, prescription pads and giveaways. It’s why we won the gold at the Annual Healthcare Advertising Awards for...
One11 West Illinois

One11 West Illinois

 One11 West Illinois When a new office building shaped like a razor was planned in downtown Chicago, we know that we couldn’t give it the staid image of a Wacker Drive high-rise. It needed the cachet to fit into River North, an area full of boutique hotels and stylish eateries. Plus, our market segmentation told us that our audience wasn’t corporate but new economy businesses, nonprofits and retail. Borrowing the flair of international trend-setters like Ian Schrager and Tom Ford, we designed a logo mark and a tagline “Office From a Whole New Angle” that spoke to the mod neighborhood and award-winning architecture. Chicago Tribune described the building as a “beautiful iceberg” and our brand reflected that in transparent tones, cool palette and fashion-influenced photography that added zest to the One11 brand. The building quickly rose to more than a 90% occupancy and today is one of the area’s...
Happy New Year Video

Happy New Year Video

 Happy New Year Video It was a year of fiscal cliffs and stormfronts in 2012 so we decided to do something to spread some positive vibes for the New Year. Working with senior leadership, we created a fly-by animation video that showed you an entire national portfolio in 30 seconds and harnessed the energy of being back at...