Corridors North Rebrand

Corridors North Rebrand

 Corridors North Silva Brand produced a new brand for a 1.5 M SF Class A office campus in Chicago. Based on our proprietary Brand Discovery & Definition research, we launched a Tier 1 marketing platform with video tours, a new animated website and an email marketing program that promoted the development to fast-growing companies and brokers nationwide. See the Brand The launch of a 1.5 million SF office campus requires marketing at the highest level. Traditional sales sheets and static websites don’t cut it. For the new Corridors North development, we designed a high-octane video tour that told the story of the development, showcased the location and connected it to the millennial economy — all in 90 seconds. Concept & Script: Silva Brand Direction & Editing: Silva Brand Motion Graphics: Travus Copeland Camera: Kai Blakley Title Design: David...
Alter+Care Rebrand

Alter+Care Rebrand

 Alter+Care Rebrand After a decade in business, one of the country’s leading healthcare real estate developers found that the world had changed: the 2,700 page, $938 billion ObamaCare meant that the old Alter+Care messaging was now obsolete. Working with the client, Silva Brand repositioned the company and its entire marketing regimen to address the new concerns of the sector. Rather than real estate, we wove in the new healthcare shape shifters like ACOs, bundled payments, and Electronic Medical Records into the visual and verbal expression, creating a rebrand that is powerful, direct and deeply aligned with the aspirations of...
20 West Kinzie

20 West Kinzie

 20 West Kinzie After 15 years, Dearborn Plaza, a Class A building in downtown Chicago had become as weathered and worn as the banners that stood on the sidewalk outside. When its lead tenant, Google announced it was leaving, the time was ripe for a refresh. Recognizing that its marquee River North location was the key to its status, we renamed the building 20 West Kinzie with a new logo mark and contemporary colors which spoke to the tech and FIRE sectors equally. To attract a new high flier to the building, we launched a large-wingspan interactive site that promoted the area as much as the infrastructure. Using the conventions of social media channels and reader-review hubs like Yelp, the new 20westkinzie.com allows users to search not only floor plans and elevations but new restaurants, galleries and must sees in River North. It worked. 60 days after its launch, two leading internet startups inked deals in the building with options...
Cornerstone

Cornerstone

k Cornerstone When you’ve worked on something for 30 years, it needs a special kind of launch.  At 641 acres, Cornerstone in the heart of Lake County, Illinois, is a new model for sustainable development with more than 4 million SF of places to work and live richly.  Working with the development team, Silva Brand created a brochure that was equal parts poetry and power.  The website extended the sumptuous, simple brandscape with widescreen photos and oversized copy to put across the Cornerstone vision of home and heart. Cornerstone logo by Incognito...
“Power of Done” Ad Campaign

“Power of Done” Ad Campaign

N “Power of Done” Ad Campaign During the credit crunch, tenants grew skittish as they saw developers unable to secure financing for their new buildings. Leases were unwinding and banks were foreclosing on properties. The Alter Group was one of the only firms that could still call on lines of credit and internal equity because of their strong balance sheet. We designed a campaign called “The Power of Done” which highlighted the company’s ability to take a project to completion without contingencies and layers of approval. It worked: the ads scored number 1 on National Real Estate Investor’s...