Chicago Sky

Chicago Sky

 Chicago Sky The Chicago Sky, the first independently owned team in the WNBA, the longest running female professional sports league in the world, needed a new logo. After making four consecutive playoff appearances including its WNBA Finals debut in 2014, the team wanted the image of a major-league sports franchise. We did a full brand discovery and definition analyzing competitors, auditing the current brand and producing new messaging. Working with our design partner, David Day & Associates, and the Sky team, the resulting mark is dynamic and contemporary and celebrates Chicago’s world-famous...
Purpose Workforce Solutions

Purpose Workforce Solutions

 Purpose Workforce Solutions Purpose is a major new staffing and placement firm that propels talented and under-resourced youth throughout Chicago to long-term careers within America’s leading startups and corporations. Silva Brand deployed its signature Brand Discovery and Definition process to create a brand strategy to power the company’s launch. Working with our design team, we created a stylish new logo and bold visual expression that would reach millennial and Gen Z-age job seekers as well as HR directors within blue-chip corporations. The new multimedia Purpose website is built on a Craft CMS platform and features animated videos and a dynamic User Experience. We used large, lifestyle portraits and bold copy that convey ambition and grit to power the new ad campaign. The corporate communications needed to feel professional but not pretentious. Deploying the contemporary brandscape, our pitch books and Powerpoints helped successfully attract capital from some of the region’s prominent investors and corporate...
Robert Morris University

Robert Morris University

 Robert Morris University Robert Morris University has become one of the best kept secrets in higher ed. It was selected as Best Value All Star by Money Magazine and Highest Ranking, Campus Ethnic Diversity in the Midwest by US News & World Report. Working with their leadership and the Mayor of Chicago’s staff, we helped launch a historic new scholarship for the institution targeting African American high-school graduates. Naming it the New Era Scholarship, we created the entire messaging platform and a catalog which were showcased at a national press conference and on TV and print...
Ballparks of America

Ballparks of America

 BALLPARKS OF AMERICA BRANDING Silva Brand won an international Horizon Award for its work to launch Ballparks of America (BoA), the new center of youth baseball in America. BoA hired Silva Brand during its initial beta season to engineer its brand and design a new customer experience that would be replicable and scalable across the life cycle of the park. A rival to Cooperstown Dreams Park, Ripken Baseball Experience and other major national tournaments, Ballparks of America sets a new standard with its synthetic turf, major league team suites and 2/3 replicas of legendary baseball stadiums. To achieve their long-term vision of being “the Disney of baseball”, Silva Brand used its patented Brand Discovery, Brand Definition and Customer Experience method to meet BoA’s long-term business goals.  View the...
Cawley Chicago Rebrand

Cawley Chicago Rebrand

j Cawley Chicago Rebrand On its 18th Anniversary, Cawley Chicago, one of the region’s leading brokerage boutiques engaged Silva Brand to overhaul its brand. Using our proprietary Brand Discovery and Brand Definition process, we worked with the entire staff to create the architecture of the new Cawley Chicago. Leveraging the new brand idea, “Submarket Specialists”, we created a 3-D logo, along with a new visual expression, brand voice and stunning info graphics that told the story of the company across all touchpoints. Silva Brand’s Brand Transformation Process included exploring a number of different logo options in order to arrive at a brand identity that revealed the heart of the Cawley...