Silva Brand
Senior Strategist

George Vavaroutsos

  • Portrait of George Vavaroutsos.
  • George Vavaroutsos consulting with someone on the computer.
  • George Vavaroutsos playing hockey.

As Customer Experience Strategist, George Vavaroutsos helps a client see that Brand isn’t built from the top-down by stakeholders, but instead, it is co-created by customers. Identifying both positive and negative customer experiences across every organizational touchpoint, he analyzes emotions and behaviors to determine the key moments of truth in the customer journey. He ensures that customer experiences are in sync with brand messages and deliver on the Brand promise across every customer interaction.