CCS, one of the nation’s leading construction advisory firms, needed a new website and trade show display to reach major real estate owners and architects. Upon deeper analysis, our work expanded to help the executive team redefine and organize their service lines and sectors to more powerfully convey their unique selling proposition.
Over 40 years, encompassing 10,000 projects and 11 industry sectors, CCS's marketing messaging had grown unwieldy and didn’t clearly articulate the company’s competitive advantage to its core audiences. What’s more the company wanted to go beyond Cost Accounting to showcase its strategic services like Program and Project Management to building owners.
CCS’s core audience segments — from international investment firms to major government agencies to small municipalities — have radically different goals, motivated by profit and purpose. Understanding each segment would allow us to connect each CCS service line to the specific core needs of each audience.
Using our patented methodology, we assembled CCS’s executive team to do deep-dive goal setting, client needs analysis (including empathy mapping for every audience), a detailed SWOT analysis, a competitor audit, and a wide-ranging review of the construction industry that encompassed legal and liability issues, procurement trends, revolutionary technology and shifting performance metrics.
