CCS International
CCS International, one of the nation’s leading construction advisory firms, engaged Silva Brand to strengthen its market presence with a new website and trade show display. As the work deepened, the assignment expanded into a broader repositioning effort: helping CCS clarify its service lines, sharpen its sector story, and present itself as a sophisticated advisory partner to major owners, institutions, and developers. That elevated brand platform later helped support CCS’s next chapter: its acquisition by Consertus, Inc., a global capital program management firm with $300B+ in programs.
Insight
CCS served a highly diverse client base, from international investment firms and major government agencies to universities, healthcare systems, and municipalities. Each audience had different pressures, decision criteria, and definitions of value. By understanding those motivations, we could connect CCS’s services to the real-world needs driving each client segment.The Answer
Using Silva Brand’s proprietary methodology, we led CCS’s executive team through strategic goal setting, client needs analysis, empathy mapping, SWOT analysis, competitive review, and a broader construction industry audit spanning procurement trends, risk, liability, technology, and shifting performance expectations. The result was a clearer, more authoritative brand architecture that helped CCS present its full value as a major construction advisory firm positioned for growth, scale, and a successful strategic acquisition.Our Brand Discovery process revealed the key perceptions about CCS in the national marketplace as well as significant trends within the construction industry. The research was fundamental to producing web content which was relevant and compelling.
The CCS website is robust, encompassing 45,000 words covering case studies, company history, service descriptions and deep sector analysis. The trick was to make it appear light and easy to skim for visitors. Working with our European web team, we devised a clear and elegant user interface with expandable copy blocks, stunning imagery and interactive graphics that allow readers to choose their own adventure.
Silva Brand coordinated a photo shoot across five states of CCS staff at work. The images conveyed the firm's person-centered culture and rich family history.
CCS’ signature process is built on the idea that decisions made during the building planning and design process are the biggest drivers of project success, especially cost and schedule. Our design and copywriting team collaborated to unpack this idea more clearly, fleshing out the Ripple Effect across the entire continuum of design, construction, and the life cycle of the building.
CCS wanted to spotlight its services and track record at major international trade shows. We retired their outdated banner system in favor of a booth deploying the innovative WaveLight® Infinity system, an innovative LED light box frame, that delivers a completely immersive graphic experience. Intended to reach different customer segments, we designed a series of illuminated, two-sided panels that can be mixed and matched to deliver a highly customized message.
To build a compelling visual brand, we used the CCS logo to create unique, designer patterns that can be displayed in trade show booths, CCS offices and in collateral.
“Silva Brand was exceptionally client-conscious and committed to providing the best possible service. They understood our internal challenges and balanced empathy with accountability—pushing us when needed, always with professionalism and respect. Their project management was excellent, keeping us on task with thoughtful follow-ups and clear communication. Most importantly, they offered genuine insight into our needs, helping us understand not just what we were doing, but why. The result was a tailored website and partnership that exceeded expectations.”
CLIVE BRANSBY, CEO, DIRECTOR OF BUSINESS DEVELOPMENT
CCS INTERNATIONAL
