Creating a Wall Street level brand to reach Middle Eastern investors, Himayah needle to straddle culture and capital strategies equally. Only a few financial services branding agencies in the country had the knowledge and research skills to convey the principles of Islamic finance in a compelling way.
“What separated Silva Brand from other companies was that we were talking directly to the people who were actually doing the work and making the decisions. It was such a unique experience for us. We’ve received very positive feedback for our marketing and branding materials. We’ve received comments about how professional, classy, and straightforward they look. In fact, all of the investment banks and family offices that we run into on a regular basis are all complimentary of the product. “
CHAD GLEASON
Chief Executive Officer
Himayah means “to safeguard” in Arabic. And that was the idea behind a new U.S.-based international investment company that would target cross-border capital from the Middle East and Southeast Asia. The problem was that an American startup didn’t have automatic credibility with Islamic investors who worried about their understanding of Islamic finance; their wherewithal and ability to perform without a long track record in the Sharia sector; and their lack of manpower.
The vast majority of foreign investors lack accurate, grassroots information about U.S. markets which causes them to invest in high-priced core investments with low but stable returns. Himayah could lower the risk profile on high return investments by filling the information gap and adding investment-grade acquisition, management, and disposition.
Silva Brand created a premium Islamic design-influenced brand to match the like of Eemar, Mubadalah, and other legendary real estate brands from the Middle East. We went beyond merely copying design tropes to building the visual strategy and messaging on the core principles of Shariah investing and the high-touch nature of business in the MENA cultures.
