Pretium Engineering
Pretium Engineering needed a world-class website because in today’s market, your site is your brand—your digital front door, your business development engine, and often the first impression you make on prospective clients, strategic partners, and talent. With Pretium’s highly specialized services spanning building restoration, energy efficiency, and structural engineering, the firm serves a wide range of decision-makers who each need clear, relevant pathways to understand Pretium’s value.
The Challenge
For over 50 years, Pretium Engineering had built a stellar reputation in building science, engineering, and asset management. But its brand wasn’t telling the full story. The firm’s messaging failed to communicate its depth of expertise, the strength of its employee-owned culture, and the long-term value it delivered to property owners, developers, and institutions. With rapid growth in sustainability, resiliency, and life cycle asset management services, Pretium needed a brand retrofit to stand out in a competitive market.
The Insight
Pretium's diverse clientele-condo boards, real estate owners, municipalities, education, and healthcare institutions-each had a unique pain points, from regulatory hurdles to long-term cost efficiencies. The opportunity? Restructure and clarify Pretium's services so that all decision-makers could quickly recognize the firm's value as a strategic partner in optimizing building performance.
The Answer
We partnered with Pretium Engineering’s leadership team to overhaul the brand from the ground up. Through deep strategic discovery, we uncovered customer insights, competitive advantages, and industry benchmarks. We streamlined 16 service categories into 7 major service lines, making it easier for clients to understand and engage with the firm. We then crafted a clear, compelling value proposition tailored to Pretium’s evolving market. The result was a full digital transformation—a powerful website that reinforces Pretium’s leadership in building science and carries its brand story seamlessly across every page.
Home Page
The homepage features a compelling image paired with Pretium's tagline, immediately immersing visitors in the firm's high-touch, employee-owned culture. By wrapping key copy blocks around evocative visuals, we effectively communicate Pretium's capabilities and brand quality without overwhelming text. It's depth without density.
Services Page
We streamlined Pretium's offerings from 16 technical categories to seven major service lines, each tailored to their unique customer segments. This clarity enables potential clients to quickly understand the firm's long-term impact and areas of expertise.
Service Line Detail
Each service page presents concise descriptions, historical context, relevant data points, and product category insights. This approach delivers comprehensive information without unnecessary complexity, facilitating informed decision-making for prospective clients.
Project Page
The site showcases 187 projects, 17 case studies, 1,400 images, and extensive copy. We designed an intuitive interface allowing users to navigate projects via services, team bios, search functions, and detailed case studies, empowering them to explore content relevant to their interests.
Case Studies
Each project case study provides detailed information on services rendered, product categories, client entities, partnering firms, and associated dollar amounts. This transparency underscores Pretium's credibility and depth of experience.
Team Page
We developed an engaging carousel of medium-shot team photos, moving beyond traditional corporate headshots to convey the warmth and diversity of Pretium's team, reinforcing the firm's inclusive and personable culture.
Team Bio
Individual team bios not only highlight personal expertise but also link to related projects and areas of proficiency. This interconnected approach showcases the direct impact of Pretium's professionals on their successful projects.
Logo
Retaining the brand equity of Pretium's logo, we refined it to ensure legibility, scalability, and memorability. The new 3D logo mark evokes the buildings and tools central to Pretium's work, offering a contemporary feel that resonates with modern audiences.
