The largest commercial development on Native American land in U.S. history needed a brand that could stand the test of time.
When it launched in the early 2000s, Riverwalk was the country’s largest-ever commercial development on Native American land. Covered by the Wall Street Journal and the New York Times, Riverwalk’s masterplan included 1,500,000 SF of corporate office and retail space, and up to 15,000 new jobs. But across two decades, the park had been eclipsed by newer developments and two new generations of workers who wanted entertainment as much as productivity.
In our analysis of Riverwalk, it was clear that the customer experience extended well beyond the confines of the office park in a way that was not being promoted. Few parks could boast a Vegas-level casino, a 65,000 SF TopGolf, the Spring Training facility for the Arizona Diamondbacks and Colorado Rockies, and three upscale hotels. Our reimagining of the park wove all of this together into a multimedia experience that speaks equally to all generations of workers and their families.
Silva Brand built one of the most complete web experiences of any business park in the US, featuring custom photography and video, 3D interactive maps, elaborate scrolling and transition effects, and an oversized brochure.
