Riverwalk

The largest commercial development on Native American land in U.S. history needed a brand that could stand the test of time.

The Challenge

When it launched in the early 2000s, Riverwalk was the country’s largest-ever commercial development on Native American land. Covered by the Wall Street Journal and the New York Times, Riverwalk’s masterplan included 1,500,000 SF of corporate office and retail space, and up to 15,000 new jobs. But across two decades, the park had been eclipsed by newer developments and two new generations of workers who wanted entertainment as much as productivity.

Insight

In our analysis of Riverwalk, it was clear that the customer experience extended well beyond the confines of the office park in a way that was not being promoted. Few parks could boast a Vegas-level casino, a 65,000 SF TopGolf, the Spring Training facility for the Arizona Diamondbacks and Colorado Rockies, and three upscale hotels. Our reimagining of the park wove all of this together into a multimedia experience that speaks equally to all generations of workers and their families.

The Answer

Silva Brand built one of the most complete web experiences of any business park in the US, featuring custom photography and video, 3D interactive maps, elaborate scrolling and transition effects, and an oversized brochure.

The beauty and color of the Sonoran desert comes through the new site.

The print collateral is closely aligned with the website and promotes an image that is both Fortune 500 and luxury lifestyle.

The cover and pages of the Riverwalk brochure.

“Silva Brand’s immersive process incorporates both your project and all market influences. With Riverwalk, they created a website that incorporated drone shots and interactive maps that allowed interested parties to become fully aware of all aspects of the site. They also created an incredible brochure that we utilize as a follow-up to interested tenants. Silva Brand understands the marketing process and lends their expertise to ensure success. We have been working with them for years and have always been extremely impressed with their vision and results!”

KURT ROSENE, PRESIDENT
NOVO DEVELOPMENT

A portrait of Kurt Rosene, President of Novo Development.

Over the course of its development, we have directed Riverwalk’s national PR campaign, winning coverage in the Wall Street Journal, New York Times, and Phoenix media.

An article on Riverwalk from Phoenix Business Journal.

We commissioned new workplace photography to capture the energy and excitement of a workday at Riverwalk.

Triptych of Riverwalk photography taken by Robert Downs.

We shot, edited, and titled more than 20 drone videos so people could experience Riverwalk from multiple vantage points.

Other Projects

CSI Publications CSI’s manuals sit on the shelves of every architecture, engineering and construction firm in America. Though revolutionary in their time, the CSI textbooks and study guides needed to better align with the advancements in information architecture and the new modalities of virtual learning. The work required an agency that knew their industry inside and out and had extensive experience in designing AEC and education brands.

Pentavirate The gateway for global investment into North America, Pentavirate's brand needed to travel across continents – from the investment banks in the Gulf Coast to the financial markets of Europe and North America. They needed a specialist in financial services branding to showcase North America as the world’s best safe harbor for capital.