The next generation of human resource firm.
In the 2010's, as the nation faced 11% unemployment and systemic injustice, we needed to empower marginalized communities to build prosperity and advancement. Purpose was created as a response to this challenge—a major new staffing and placement firm that propels talented and under-resourced youth throughout Chicago to long-term careers within America’s leading startups and corporations.
It takes more than placement to turn around a life; it takes extensive success coaching and support, building the resilience, and grit for life and career success. The Purpose brand needed to be as much about sourcing jobs as the long-term support network that mentors candidates towards career success.
Silva Brand deployed its signature Brand Discovery and Definition process to create a brand strategy to power the company’s launch. Working with our design team, we created a stylish new logo and bold visual expression that would reach millennial and Gen Z-age job seekers as well as HR directors within blue-chip corporations.
