A national leader in education needed a new brand to reach foundations and educators.
A recipient of major grants from the Bill & Melinda Gates Foundation and the Chan Zuckerberg Initiative, LEAP Innovations is a national organization that connects innovation and education to transform how students learn. LEAP needed a vision and a brand that proved the efficacy of its programs and reached teachers, administrators, donors, and education technologists.
In over four years, LEAP has worked directly with more than 125 schools across Chicago to implement personalized learning, from classroom-level innovation to whole-school transformation. But when we worked with them the data was still preliminary and the sample sizes weren’t large enough to make their case. We needed to tell their story through the lens of the nation’s education history, pedagogical methods, and current challenges.
We deployed our Brand Discovery method to fully understand the sector—competitors, audiences, the educational system, and political factors. We brought on ex-school teachers and educational administrators on our team to fully expound the core needs of the LEAP audiences. In total, we created 22 versions of the LEAP vision and mission statements, culminating in a final selection. Five months after we worked with LEAP, they were awarded $10 million by the Chan Zuckerberg Initiative (CZI).
